Overview

A major key to discovering customer jobs to be done is to observe and interview consumers. For this assignment introduced on page 2.1.1 of the course), you will do a one-on-one interview with another participant via the platform, phone, Skype, Google Hangout, or via another medium. We expect you to make every effort to work with your assigned partner. If your assigned partner is unresponsive, you may reach out to connect with another peer through Peer Help, one-to-one messages, or the Facebook group. If you are unable to find an alternate partner, you may complete the assignment by reviewing one of your own recent purchases. Please note: If you choose to work on your own or find a new partner, please give ample warning via the Team Discussion sidebar and/or any other means of contact that you have for that individual so that they can make arrangements for themselves before the deadline. To complete the assignment you will: 

• Identify a purchase that your partner has made within the past 90 days. If possible, choose a purchase that was over $100.
• Interview your partner to discover what "job" they were trying to fulfill when they "hired" that product or service.
• Dig deep to get to the core—find out the real reason they "hired" the product or service!

 
Throughout this interview, you are searching for causality. You want to discover the moment your partner first had the thought that they needed to purchase a product or service. Strive to discover the specific dilemma he/she was trying to solve in that moment.

Interview Instructions

1. The teaching element will automatically pair you up with one other participant.
2. State your name, position, and company. Then use the Team Discussion sidebar to arrange a time and preferred method (platform, phone, Skype, etc.) to interview your partner. We encourage you to schedule your interview far enough out to allow yourself to complete most of Module 2 before your interview. Check the Disruptive Strategy calendar tab on the program dashboard for the Jobs to Be Done Interview Assignment deadline. Additionally, please be respectful of your partner's time and respond promptly to scheduling requests, even if it's to say "I'm still trying to figure out a good time." If your partner proves unresponsive after multiple attempts at contact, you may find a new partner or complete the assignment as an individual by reviewing one of your own recent purchases. 
3. Arrive to your interview prepared with questions that will allow you to identify a purchase that your partner has made within the past 90 days (preferably an item over $100), discover what "job" your partner was trying to fulfill when they "hired" that product or service, and dig deep to get to the core and find out the real reason they "hired" the product or service!

How to Submit

1. Upload a picture of the product or service you were asking your partner about. (.png or .jpg - no .pdfs)
2. In the text box, write in the job that you feel your partner was trying to get done, and share any insights you learned about how to discover jobs to be done.

Example Interview Questions

• Do you remember the first time you thought about buying a (product)?
• Tell me about the first time you had a thought: ‘I need to find a new solution.”
• What problem or dilemma were you trying to solve when you bought the (product)?
• Tell me about the old _____(mattress, cell phone, etc…). Why didn’t you buy the same thing again?
• When you bought this (product), what other options did you consider?