End of Course Information: Creating Brand Value

We hope you enjoyed your experience in Creating Brand Value at Harvard Business School Online. Please review the information on this page for any questions you may have about what comes next.

Certificate Eligibility

Am I eligible for a Certificate of Completion?

All participants who successfully met all course deadlines and thoughtfully engaged with the course material are eligible for a Certificate of Completion. After the final deadline of the course, our team will take up to 30 days to review all participant coursework. You will be notified via email regarding your certificate eligibility once this review is complete. We encourage you to add hbsonlinesupport@hbs.edu to your safe senders list if you have not already done so. We appreciate your patience

If I am eligible for a certificate, when will it be sent out?

In the email you received regarding your certificate eligibility, you were asked to log in to your Account Page to ensure the correct spelling and capitalization of your name by a given deadline. Once this deadline has passed, HBS Online will submit your certificate information to our vendor, the Michael Sutter Company (MSC). MSC will then send you an email within two weeks containing a secure ID.

If you began your course prior to January 1, 2026, your secure ID will give you immediate access to your digital certificate and prompt you to enter your mailing address to initiate shipment of your physical certificate. Your physical certificate will be sent via United States Postal Service First Class Mail, without tracking. You will receive an email from the Michael Sutter Company (MSC) when your certificate ships and it may take up to 8 weeks after this shipment confirmation for your certificate to arrive.

If you began your course after January 1, 2026, your secure ID will give you immediate access to your digital certificate and to the Michael Sutter Company Storefront where you can purchase a tracked shipment of your physical certificate. Once your order is shipped, you’ll receive an email confirmation with your tracking details. Your certificate should arrive within 7-10 business days of receiving the shipment confirmation.

My employer or school requires proof I have taken this course. What can I do?

We encourage you to download a Course Verification Form at any time from Your Dashboard. If your employer requires that this document come from our team directly, submit a request in the HBS Online Support Portal. Please note that we cannot expedite our final review of coursework to indicate your certificate eligibility on this document.

Once our eligibility review is complete and you have been contacted by our certificate vendor, the Michael Sutter Company (MSC), you may also wish to send along the digital version of your Certificate of Completion to your employer. This document is provided by MSC and is a wonderful resource that can be used in tandem with the Course Verification Form.

Typically, the Course Verification Form and the digital certificate satisfy professional requirements. We cannot guarantee that these documents will satisfy requirements in an an educational setting. Transcripts are not offered for Creating Brand Value.

Does HBS Online provide letters of recommendation from faculty for course participants?

Unfortunately, Harvard Business School faculty are unable to provide letters of recommendation for HBS Online participants. We apologize for any disappointment this may cause.

Course Access and Materials

How long do I have access to Creating Brand Value?

Once the final deadline of the course has passed, you can access the course and all related materials for 60 days from the final deadline.

Where can I find the key takeaway documents for my course?

You can find takeaway documents for Creating Brand Value in the following locations:

Module 1 (Section 1.4.4)
Module 2 (Section 2.5.4)
- Brand Strategy Brief (2.2.1 & 2.5.4)
- Brand Storytelling Worksheet (2.5.4)
Module 3 (Section 3.4.3)
Module 4 (Section 4.5.7)
- Brand Health Metric Summary (4.1.2)
Module 5 (Section 5.5.1)
- Measuring Marketing Program Effectiveness (5.5.1)

All prior module summaries and takeaway documents are also available at 5.5.1.

We strongly encourage you to download these resources before your course access expires.

Will I be notified before access expires?

Yes, our team will contact you via email to remind you about your access to the course.

Staying Connected

How can I keep in touch with HBS Online?

Just because your course is over doesn't mean your experience with HBS Online has to be! Once certificate eligibility is complete, you’ll be added to the HBS Online Community’s Official Networking Group, which gives you exclusive access to connect with other like-minded business professionals worldwide.

Take Your Learning a Step Further

Learning Tracks enable you to immerse yourself in a particular subject area and develop deeper insights and expertise to take your career to the next level. Those who successfully complete three courses from their selected Learning Track within 18 months will earn a Certificate of Specialization.

Participants who successfully earn a Certificate of Completion in Creating Brand Value may put this coursework toward the earning a Certificates of Specialization in Marketing.

Are you interested in this immersive offering? Visit our FAQ page to learn more about Learning Tracks.

Directly Enroll in Upcoming Courses

Participants who are admitted to any HBS Online program are eligible to enroll in an upcoming course without completing another application. You may view all eligible courses by logging in to your dashboard and selecting the "Start New Course" tab.

Still can't find what you're looking for? Please refer to the HBS Online FAQ (Frequently Asked Questions), or visit the HBS Online Support Portal for any questions, comments, or concerns about your Harvard Business School Online experience.

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